Building the tools
we need for the AI era.
Dogfooded is a startup studio based in Paris, founded by Sacha Kleynjans and Séverin Seux. We've been building for a while now, and we've landed on some strong convictions about what it actually takes to build great companies.
Solve your own
damn problem.
Every project we launch starts with something that genuinely frustrated us. It's a tool we kept searching for, a workflow we kept duct-taping together, a problem we kept running into. The best products tend to come from that kind of real, personal familiarity, so we turned it into a rule.
Create a new
playbook.
AI is changing everything about how startups get built, and we think it's one of the biggest opportunities of our generation. It lets us ship better products with smaller teams, and it opens up entirely new ways to find users, scale distribution, and go global in months instead of years.
Our approach is pretty simple. We ship fast, we kill fast, and we keep the team small enough that AI actually gives us leverage.
Build global
companies.
We focus on B2B, the space we know best. We naturally lean toward productivity, the future of work, and the infrastructure powering it. These are the places where we see the biggest gap between the tools that exist today and what teams actually need. We design our products for the AI era, with global ambition from day one.
A founders'
logbook.
Starting a company is an adventure, and like any adventure, it's better when it's shared. So we're keeping a logbook of the whole thing. We share the questions we can't stop asking, the ideas at the napkin stage and where we think it's all heading.
Come along
for the ride.
Whatever brings you here, leave us your email and we'd genuinely love to hear from you.